In this price range this is clearly one of my favorite bourbons. It also got its recognition last year at the 2012 San Francisco World Spirits Competition where it pulled home a gold medal. When comparing it to Jim Beam White the main difference is in the age while the distillation process is the same. Jim Beam Black Label ages for eight years rather than four years. Due to this the differences in flavor comes more from the longer aging than anything else. Taking my first sip I expected the usual alcohol punch you normally receive from these relatively cheap bourbons. Nothing came. Instead my mouth was filled with buttery and creamy brown sugar accompanied by mellow notes of spices. The finish is delicious with a combination of caramel and hints of cherry. This is truly a soft and straight forward bourbon. Perfect as an everyday drink.
VERDICT: This is some smooth stuff! Not much character though, but at 25 bucks that is perfectly alright.