I picked this one up in New Delhi airport. The salesman was very convincing and told me that it was the best rum in India. Apparently the competition cannot be that high because Contessa Rum is nothing spectacular. Also the label seems to be a bit outdated since it boasts “Gold 1972 medal, Monde Selection”. A lot has happened since 1972! However, this rum has actually won a Bronze medal at the IWSC 2007 and silver at Monde Selection 2008. I can’t really see why though. I guess if you see past its harshness there is a nice flavor of roasted raisins. It also finishes of with a bit earthiness and nuts mixed with a touch of tobacco. All in all a mildly below average experience.
VERDICT: I have certainly learned one thing from tasting Contessa Rum and that is: NEVER believe a salesperson, especially not in New Delhi airport. Oh well I guess it was worth 7 quids to taste the best rum in India.